The line which attracted me to this book is “Kishore biyani’s objective is to capture every rupee in the wallet of every Indian consumer, wherever they are"…now that’s called THINKING BIG.
IT HAPPENED IN INDIA is an autobiography of Kishore Biyani, the man behind future group (which includes big bazaar, central, pantaloons, food bazaar, etc). This is useful not only to those interested in retail management but to everyone interested in BUSINESS…he presents no shortcuts but to offer what customer in India really wants…this can be understood by observing Indian needs and not by looking at the business models in other countries. Though part of the book is a bit boring with opinion (obviously praising him) of KB’s friends, family members, business partners etc who are part of his journey about him ,but the rest about how Kishoreji redefined Indian retail business with sky as limit is truly "GYAAN".
He even entered into film making with movie “na tum jano na hum”, with an idea to spread pantaloon’s brand and then “mohabbat hai mirchi”.…both were disasters at box office. After this he never invested in films. He says “one has to dispassionately evaluate every business decision and realize that not all initiatives are going to be successful. It is important to accept failure and to distance oneself from an idea or project if it doesn’t work “. Though failed with movies he is successful to diffuse his brand with this book, which will surely create strong positive impact on readers about everything related to future group.
After reading this book, apart from becoming a fan of KB you will understand the importance of UNDERSTANDING COSTUMER, BUILDING BRAND,LOCATION (of your retail business) etc
The important lesson is to keep your business as simple as possible..!!
KB- "rajah of retail" is truly inspiring !!!
I would love to spend time in shopping malls. I have always been interested to know how shopping malls attract people and how they manage their supply chain. This book satisfied my thirst to some extent.
1 comment:
Post a Comment